Mainline Plumbing.
The site Brisbane plumbers should have. Inline quote form, fixed-price floors, mobile sticky call bar, AI capture that books the 9pm quote request before it goes cold. The concept we'd build for any AU plumbing business that wants to stop losing after-hours leads.
Most plumbing sites are brochures with a phone number. The phone doesn't ring at 9pm.
A burst pipe doesn't wait for business hours. The customer Googles "plumber near me" on a Sunday night, lands on a site from the Map Pack, sees a phone number, calls it, hits voicemail. They hang up and call the next one on the list. Whoever picks up first wins the job. Every plumber on that list paid Google to be there, and only one of them is going to get paid back.
The bigger issue is what happens before the call. Most plumbing sites don't qualify anything, don't set price expectations, and don't capture the lead if the customer bounces. There's no after-hours coverage, no SMS confirmation, no attribution. The owner has no idea whether the Map Pack, the Google ad, or the truck signage is paying for itself. So they keep spending on all three and hope.
The full system for an AU plumber.
- Inline quote formCapture details on the page, not behind a separate contact route. The customer types postcode, job type, urgency, done.
- Fixed-price floors visibleDrain unblock from $X, leak detection from $Y, hot water swap from $Z. Sets price expectation upfront so the call is closer to booked.
- Mobile sticky call barCall button never scrolls off on phone, where 70%+ of plumbing traffic lands. One thumb tap, ringing.
- 24/7 AI captureQualifies the urgency (emergency vs routine), books a slot or queues a morning callback. Runs while the plumber sleeps.
- SMS booking confirmationsTexts the customer the time, the plumber's name, and a "reply CANCEL if you need to change it" line. Cuts no-shows.
- Local SEO + suburb pagesSeparate page per suburb so the site ranks for "plumber [suburb]" searches across Brisbane, not just one generic homepage.
A burst pipe at 9pm. The competitor's voicemail. Or this.
Below is the exact flow a plumber's customer goes through after-hours. Compressed from a 4 minute conversation to 25 seconds so you can scan it.
More booked jobs, especially the ones that come in at 9pm. The leads competitors miss.
This system flips after-hours from a liability into a moat. The plumber sleeps. The AI books the next day's calendar. The customer gets a response 10x faster than a voicemail callback, and they get a price, a name, and an arrival window before the competitor's phone has stopped ringing. The jobs that used to leak away after 5pm become the easiest ones to win.
Book a 30 min audit. I'll show you what your site is missing.
Free, no pitch. Audit your current site against this concept, find what's leaking, tell you what to fix first. If you want us to build it, we quote. If you want to DIY, you keep the audit.
Book the audit
